Met Office
The national meteorological service for the UK
Met Office
The national meteorological service for the UK
Met Office
The national meteorological service for the UK
Met Office
The national meteorological service for the UK
Met Office
The national meteorological service for the UK
Project overview
The Met Office is the United Kingdom's national weather service. It makes meteorological predictions across all timescales from weather forecasts to climate change. They have asked to understand how their health and wellbeing services can be evolved and improved.
Project overview
The Met Office is the United Kingdom's national weather service. It makes meteorological predictions across all timescales from weather forecasts to climate change. They have asked to understand how their health and wellbeing services can be evolved and improved.
Project overview
The Met Office is the United Kingdom's national weather service. It makes meteorological predictions across all timescales from weather forecasts to climate change. They have asked to understand how their health and wellbeing services can be evolved and improved.
Project overview
The Met Office is the United Kingdom's national weather service. It makes meteorological predictions across all timescales from weather forecasts to climate change. They have asked to understand how their health and wellbeing services can be evolved and improved.
Project overview
The Met Office is the United Kingdom's national weather service. It makes meteorological predictions across all timescales from weather forecasts to climate change. They have asked to understand how their health and wellbeing services can be evolved and improved.
My role
I was lead product designer for the project responsible for devising user-friendly solutions, across the Met Office app and website to integrate health-focused data to the forefront of user behaviour.
Responsibilities included:
Collaborate with the research team across discovery and data synthesis.
Create and test new design solutions to address identified health and wellbeing problems across mobile and web platforms.
Produce high-quality UI designs, from wireframes to final prototypes.
My role
I was lead product designer for the project responsible for devising user-friendly solutions, across the Met Office app and website to integrate health-focused data to the forefront of user behaviour.
Responsibilities included:
Collaborate with the research team across discovery and data synthesis.
Create and test new design solutions to address identified health and wellbeing problems across mobile and web platforms.
Produce high-quality UI designs, from wireframes to final prototypes.
My role
I was lead product designer for the project responsible for devising user-friendly solutions, across the Met Office app and website to integrate health-focused data to the forefront of user behaviour.
Responsibilities included:
Collaborate with the research team across discovery and data synthesis.
Create and test new design solutions to address identified health and wellbeing problems across mobile and web platforms.
Produce high-quality UI designs, from wireframes to final prototypes.
My role
I was lead product designer for the project responsible for devising user-friendly solutions, across the Met Office app and website to integrate health-focused data to the forefront of user behaviour.
Responsibilities included:
Collaborate with the research team across discovery and data synthesis.
Create and test new design solutions to address identified health and wellbeing problems across mobile and web platforms.
Produce high-quality UI designs, from wireframes to final prototypes.
My role
I was lead product designer for the project responsible for devising user-friendly solutions, across the Met Office app and website to integrate health-focused data to the forefront of user behaviour.
Responsibilities included:
Collaborate with the research team across discovery and data synthesis.
Create and test new design solutions to address identified health and wellbeing problems across mobile and web platforms.
Produce high-quality UI designs, from wireframes to final prototypes.
Hmm have some time?
Want to know the whole story?
Hmm have some time?
Want to know the whole story?
Hmm have some time?
Want to know the whole story?
Hmm have some time?
Want to know the whole story?
Hmm have some time?
Want to know the whole story?
The problem
Every day millions of people turn to the Met Office for weather information, forecasts, services, and advice.
The Public Weather Service Customer Group (PWSCG), who act as the customer on behalf of UK public users, have asked the Met Office to review and make recommendations on the forecast accuracy and communication of health and wellbeing forecasts, to improve understanding, drive awareness of forecasts, their use of forecasts and key decision-making across their web and app services.
The problem
Every day millions of people turn to the Met Office for weather information, forecasts, services, and advice.
The Public Weather Service Customer Group (PWSCG), who act as the customer on behalf of UK public users, have asked the Met Office to review and make recommendations on the forecast accuracy and communication of health and wellbeing forecasts, to improve understanding, drive awareness of forecasts, their use of forecasts and key decision-making across their web and app services.
The problem
Every day millions of people turn to the Met Office for weather information, forecasts, services, and advice.
The Public Weather Service Customer Group (PWSCG), who act as the customer on behalf of UK public users, have asked the Met Office to review and make recommendations on the forecast accuracy and communication of health and wellbeing forecasts, to improve understanding, drive awareness of forecasts, their use of forecasts and key decision-making across their web and app services.
The problem
Every day millions of people turn to the Met Office for weather information, forecasts, services, and advice.
The Public Weather Service Customer Group (PWSCG), who act as the customer on behalf of UK public users, have asked the Met Office to review and make recommendations on the forecast accuracy and communication of health and wellbeing forecasts, to improve understanding, drive awareness of forecasts, their use of forecasts and key decision-making across their web and app services.
The problem
Every day millions of people turn to the Met Office for weather information, forecasts, services, and advice.
The Public Weather Service Customer Group (PWSCG), who act as the customer on behalf of UK public users, have asked the Met Office to review and make recommendations on the forecast accuracy and communication of health and wellbeing forecasts, to improve understanding, drive awareness of forecasts, their use of forecasts and key decision-making across their web and app services.
A British past time
Checking the weather, and talking about the weather is simply part of our day-to-day routine. We should and need to know more than whether it would rain today. As a team, we came on board to broaden that conversation. My part was to provide across UX through to the UI to present to the Met Office for development.
A British past time
Checking the weather, and talking about the weather is simply part of our day-to-day routine. We should and need to know more than whether it would rain today. As a team, we came on board to broaden that conversation. My part was to provide across UX through to the UI to present to the Met Office for development.
A British past time
Checking the weather, and talking about the weather is simply part of our day-to-day routine. We should and need to know more than whether it would rain today. As a team, we came on board to broaden that conversation. My part was to provide across UX through to the UI to present to the Met Office for development.
A British past time
Checking the weather, and talking about the weather is simply part of our day-to-day routine. We should and need to know more than whether it would rain today. As a team, we came on board to broaden that conversation. My part was to provide across UX through to the UI to present to the Met Office for development.
A British past time
Checking the weather, and talking about the weather is simply part of our day-to-day routine. We should and need to know more than whether it would rain today. As a team, we came on board to broaden that conversation. My part was to provide across UX through to the UI to present to the Met Office for development.
User research
User research
User research
User research
User research
The plan
To refine our understanding of the current awareness and usage of wellbeing services including Met Office products (pollen, UV, air quality), and how they seek out this information we needed to understand the wide range user base. We set out three phases to cover user research, user experience (UX) and testing.
The plan
To refine our understanding of the current awareness and usage of wellbeing services including Met Office products (pollen, UV, air quality), and how they seek out this information we needed to understand the wide range user base. We set out three phases to cover user research, user experience (UX) and testing.
The plan
To refine our understanding of the current awareness and usage of wellbeing services including Met Office products (pollen, UV, air quality), and how they seek out this information we needed to understand the wide range user base. We set out three phases to cover user research, user experience (UX) and testing.
The plan
To refine our understanding of the current awareness and usage of wellbeing services including Met Office products (pollen, UV, air quality), and how they seek out this information we needed to understand the wide range user base. We set out three phases to cover user research, user experience (UX) and testing.
The plan
To refine our understanding of the current awareness and usage of wellbeing services including Met Office products (pollen, UV, air quality), and how they seek out this information we needed to understand the wide range user base. We set out three phases to cover user research, user experience (UX) and testing.
Phase 1
Insight generation and ideation
To explore user behaviour and attitudes to the concept of wellbeing services we conducted 4 focus groups across different ages, lifestyles, health status and social grades. Four individual depth interviews were also carried out with those with serious long-term health conditions - a high impact on daily life.
Phase 1
Insight generation and ideation
To explore user behaviour and attitudes to the concept of wellbeing services we conducted 4 focus groups across different ages, lifestyles, health status and social grades. Four individual depth interviews were also carried out with those with serious long-term health conditions - a high impact on daily life.
Phase 1
Insight generation and ideation
To explore user behaviour and attitudes to the concept of wellbeing services we conducted 4 focus groups across different ages, lifestyles, health status and social grades. Four individual depth interviews were also carried out with those with serious long-term health conditions - a high impact on daily life.
Phase 1
Insight generation and ideation
To explore user behaviour and attitudes to the concept of wellbeing services we conducted 4 focus groups across different ages, lifestyles, health status and social grades. Four individual depth interviews were also carried out with those with serious long-term health conditions - a high impact on daily life.
Phase 1
Insight generation and ideation
To explore user behaviour and attitudes to the concept of wellbeing services we conducted 4 focus groups across different ages, lifestyles, health status and social grades. Four individual depth interviews were also carried out with those with serious long-term health conditions - a high impact on daily life.
Audience insights
Pre-contemplation and contemplation
Audience insights
Pre-contemplation and contemplation
Audience insights
Pre-contemplation and contemplation
Audience insights
Pre-contemplation and contemplation
Audience insights
Pre-contemplation and contemplation
Pollen
Health issues associated with pollen widely known and understood
Some actively check, others simply make decisions based on symptoms or seasons
A few already accessing more detailed pollen-type information; many others not aware of specific pollen allergies
Pollen
Health issues associated with pollen widely known and understood
Some actively check, others simply make decisions based on symptoms or seasons
A few already accessing more detailed pollen-type information; many others not aware of specific pollen allergies
Pollen
Health issues associated with pollen widely known and understood
Some actively check, others simply make decisions based on symptoms or seasons
A few already accessing more detailed pollen-type information; many others not aware of specific pollen allergies
Pollen
Health issues associated with pollen widely known and understood
Some actively check, others simply make decisions based on symptoms or seasons
A few already accessing more detailed pollen-type information; many others not aware of specific pollen allergies
Pollen
Health issues associated with pollen widely known and understood
Some actively check, others simply make decisions based on symptoms or seasons
A few already accessing more detailed pollen-type information; many others not aware of specific pollen allergies
UV
Mixed understanding of UV and why it matters
Sun-screen action often taken based on self-judgement and sunshine levelsNeed to educate re. connection between UV level and need for protection
Forecast mostly encountered, mostly not always pro-actively checked
UV
Mixed understanding of UV and why it matters
Sun-screen action often taken based on self-judgement and sunshine levelsNeed to educate re. connection between UV level and need for protection
Forecast mostly encountered, mostly not always pro-actively checked
UV
Mixed understanding of UV and why it matters
Sun-screen action often taken based on self-judgement and sunshine levelsNeed to educate re. connection between UV level and need for protection
Forecast mostly encountered, mostly not always pro-actively checked
UV
Mixed understanding of UV and why it matters
Sun-screen action often taken based on self-judgement and sunshine levelsNeed to educate re. connection between UV level and need for protection
Forecast mostly encountered, mostly not always pro-actively checked
UV
Mixed understanding of UV and why it matters
Sun-screen action often taken based on self-judgement and sunshine levelsNeed to educate re. connection between UV level and need for protection
Forecast mostly encountered, mostly not always pro-actively checked
Air pollution
Low knowledge of how air pollution affects health, and what action to take
Forecast encountered, rarely actively sought
Need to educate on impact and action (sense of powerlessness even after advice)
Air pollution
Low knowledge of how air pollution affects health, and what action to take
Forecast encountered, rarely actively sought
Need to educate on impact and action (sense of powerlessness even after advice)
Air pollution
Low knowledge of how air pollution affects health, and what action to take
Forecast encountered, rarely actively sought
Need to educate on impact and action (sense of powerlessness even after advice)
Air pollution
Low knowledge of how air pollution affects health, and what action to take
Forecast encountered, rarely actively sought
Need to educate on impact and action (sense of powerlessness even after advice)
Air pollution
Low knowledge of how air pollution affects health, and what action to take
Forecast encountered, rarely actively sought
Need to educate on impact and action (sense of powerlessness even after advice)
Engagement
We found most have regular app/online sources of weather forecast information that is part of their daily routine. This is often supported by encountered weather information from other media. Some check several times a day but frequency can fluctuate around weather changes and their plans.
Engagement
We found most have regular app/online sources of weather forecast information that is part of their daily routine. This is often supported by encountered weather information from other media. Some check several times a day but frequency can fluctuate around weather changes and their plans.
Engagement
We found most have regular app/online sources of weather forecast information that is part of their daily routine. This is often supported by encountered weather information from other media. Some check several times a day but frequency can fluctuate around weather changes and their plans.
Engagement
We found most have regular app/online sources of weather forecast information that is part of their daily routine. This is often supported by encountered weather information from other media. Some check several times a day but frequency can fluctuate around weather changes and their plans.
Engagement
We found most have regular app/online sources of weather forecast information that is part of their daily routine. This is often supported by encountered weather information from other media. Some check several times a day but frequency can fluctuate around weather changes and their plans.
Action
The level of active interest in the weather forecast is intrinsically linked to the impact the weather will have on their lives. As most sources are ‘accurate enough’ for daily decisions we found choice is driven by brand perception and experience.
Action
The level of active interest in the weather forecast is intrinsically linked to the impact the weather will have on their lives. As most sources are ‘accurate enough’ for daily decisions we found choice is driven by brand perception and experience.
Action
The level of active interest in the weather forecast is intrinsically linked to the impact the weather will have on their lives. As most sources are ‘accurate enough’ for daily decisions we found choice is driven by brand perception and experience.
Action
The level of active interest in the weather forecast is intrinsically linked to the impact the weather will have on their lives. As most sources are ‘accurate enough’ for daily decisions we found choice is driven by brand perception and experience.
Action
The level of active interest in the weather forecast is intrinsically linked to the impact the weather will have on their lives. As most sources are ‘accurate enough’ for daily decisions we found choice is driven by brand perception and experience.
Website analysis summary
Scientific and thorough – as befits with perception of Met Office
But cluttered, not easy to engage with and hard to read
Wall of info distracts from summary – often all people want to know is a quick snapshot
UV & Pollution easily found, once focus is on the summary
Hourly UV easily found – colour scale draws attention
Scale not easily understood what is minimum to maximum
Website analysis summary
Scientific and thorough – as befits with perception of Met Office
But cluttered, not easy to engage with and hard to read
Wall of info distracts from summary – often all people want to know is a quick snapshot
UV & Pollution easily found, once focus is on the summary
Hourly UV easily found – colour scale draws attention
Scale not easily understood what is minimum to maximum
Website analysis summary
Scientific and thorough – as befits with perception of Met Office
But cluttered, not easy to engage with and hard to read
Wall of info distracts from summary – often all people want to know is a quick snapshot
UV & Pollution easily found, once focus is on the summary
Hourly UV easily found – colour scale draws attention
Scale not easily understood what is minimum to maximum
Website analysis summary
Scientific and thorough – as befits with perception of Met Office
But cluttered, not easy to engage with and hard to read
Wall of info distracts from summary – often all people want to know is a quick snapshot
UV & Pollution easily found, once focus is on the summary
Hourly UV easily found – colour scale draws attention
Scale not easily understood what is minimum to maximum
Mobile analysis summary
Clear and more user-friendly; upfront weather summary, simple sections, easy to navigate
Easy to find at-a-glance health and wellbeing info by scrolling down the screen
Though clear, clean and straightforward, visual style frequently described as basic and dated.
Helpful H&W info detail and guide to action hidden behind ‘i’ button (UV), or not available (Air Pollution and Pollen)
Mobile analysis summary
Clear and more user-friendly; upfront weather summary, simple sections, easy to navigate
Easy to find at-a-glance health and wellbeing info by scrolling down the screen
Though clear, clean and straightforward, visual style frequently described as basic and dated.
Helpful H&W info detail and guide to action hidden behind ‘i’ button (UV), or not available (Air Pollution and Pollen)
Mobile analysis summary
Clear and more user-friendly; upfront weather summary, simple sections, easy to navigate
Easy to find at-a-glance health and wellbeing info by scrolling down the screen
Though clear, clean and straightforward, visual style frequently described as basic and dated.
Helpful H&W info detail and guide to action hidden behind ‘i’ button (UV), or not available (Air Pollution and Pollen)
Mobile analysis summary
Clear and more user-friendly; upfront weather summary, simple sections, easy to navigate
Easy to find at-a-glance health and wellbeing info by scrolling down the screen
Though clear, clean and straightforward, visual style frequently described as basic and dated.
Helpful H&W info detail and guide to action hidden behind ‘i’ button (UV), or not available (Air Pollution and Pollen)
How do competitors stack up with health and wellbeing
How do competitors stack up with health and wellbeing
How do competitors stack up with health and wellbeing
How do competitors stack up with health and wellbeing
How do competitors stack up with health and wellbeing
Dial devices perform strongly
Easy to see level visually when full scale is shown – no need to calculate, read to make personal assessment
Visually engaging – dynamic, modern & contemporary
Dial-ometer cues latest, up to date, live information
Increments can suggest greater precision
4 Bar scales can look flat and basic by comparison
Lacks clear ‘mid-point’
Colour not always understood
Dial devices perform strongly
Easy to see level visually when full scale is shown – no need to calculate, read to make personal assessment
Visually engaging – dynamic, modern & contemporary
Dial-ometer cues latest, up to date, live information
Increments can suggest greater precision
4 Bar scales can look flat and basic by comparison
Lacks clear ‘mid-point’
Colour not always understood
Dial devices perform strongly
Easy to see level visually when full scale is shown – no need to calculate, read to make personal assessment
Visually engaging – dynamic, modern & contemporary
Dial-ometer cues latest, up to date, live information
Increments can suggest greater precision
4 Bar scales can look flat and basic by comparison
Lacks clear ‘mid-point’
Colour not always understood
Dial devices perform strongly
Easy to see level visually when full scale is shown – no need to calculate, read to make personal assessment
Visually engaging – dynamic, modern & contemporary
Dial-ometer cues latest, up to date, live information
Increments can suggest greater precision
4 Bar scales can look flat and basic by comparison
Lacks clear ‘mid-point’
Colour not always understood
Dial devices perform strongly
Easy to see level visually when full scale is shown – no need to calculate, read to make personal assessment
Visually engaging – dynamic, modern & contemporary
Dial-ometer cues latest, up to date, live information
Increments can suggest greater precision
4 Bar scales can look flat and basic by comparison
Lacks clear ‘mid-point’
Colour not always understood
Phase 2
Test and learn
As we transition into the wireframe stage, we reflect on the valuable insights we gained, translating these findings into tangible wireframes. The primary objective at this stage is to explore and test different scenarios and designs, seeking to refine and optimize the user experience. Through iterative prototyping, we aim to uncover potential pain points, validate design assumptions, and iterate on concepts to create intuitive and effective interfaces.
Phase 2
Test and learn
As we transition into the wireframe stage, we reflect on the valuable insights we gained, translating these findings into tangible wireframes. The primary objective at this stage is to explore and test different scenarios and designs, seeking to refine and optimize the user experience. Through iterative prototyping, we aim to uncover potential pain points, validate design assumptions, and iterate on concepts to create intuitive and effective interfaces.
Phase 2
Test and learn
As we transition into the wireframe stage, we reflect on the valuable insights we gained, translating these findings into tangible wireframes. The primary objective at this stage is to explore and test different scenarios and designs, seeking to refine and optimize the user experience. Through iterative prototyping, we aim to uncover potential pain points, validate design assumptions, and iterate on concepts to create intuitive and effective interfaces.
Phase 2
Test and learn
As we transition into the wireframe stage, we reflect on the valuable insights we gained, translating these findings into tangible wireframes. The primary objective at this stage is to explore and test different scenarios and designs, seeking to refine and optimize the user experience. Through iterative prototyping, we aim to uncover potential pain points, validate design assumptions, and iterate on concepts to create intuitive and effective interfaces.
Phase 2
Test and learn
As we transition into the wireframe stage, we reflect on the valuable insights we gained, translating these findings into tangible wireframes. The primary objective at this stage is to explore and test different scenarios and designs, seeking to refine and optimize the user experience. Through iterative prototyping, we aim to uncover potential pain points, validate design assumptions, and iterate on concepts to create intuitive and effective interfaces.
Wireframes
Wireframes
Wireframes
Wireframes
Wireframes
Testing designs
From the wireframes, with the research team, we created four versions testing information load, architecture, and comparative design components.
To accomplish these objectives, we employed a research methodology consisting of research clinics involving interviews lasting 45-60 minutes with a total of 30 participants across different ages, lifestyles, health status and social grades.
Testing designs
From the wireframes, with the research team, we created four versions testing information load, architecture, and comparative design components.
To accomplish these objectives, we employed a research methodology consisting of research clinics involving interviews lasting 45-60 minutes with a total of 30 participants across different ages, lifestyles, health status and social grades.
Testing designs
From the wireframes, with the research team, we created four versions testing information load, architecture, and comparative design components.
To accomplish these objectives, we employed a research methodology consisting of research clinics involving interviews lasting 45-60 minutes with a total of 30 participants across different ages, lifestyles, health status and social grades.
Testing designs
From the wireframes, with the research team, we created four versions testing information load, architecture, and comparative design components.
To accomplish these objectives, we employed a research methodology consisting of research clinics involving interviews lasting 45-60 minutes with a total of 30 participants across different ages, lifestyles, health status and social grades.
Testing designs
From the wireframes, with the research team, we created four versions testing information load, architecture, and comparative design components.
To accomplish these objectives, we employed a research methodology consisting of research clinics involving interviews lasting 45-60 minutes with a total of 30 participants across different ages, lifestyles, health status and social grades.
User analysis summary
User analysis summary
User analysis summary
User analysis summary
User analysis summary
Increasing prominence of wellbeing forecasts raises salience
and engages interest
Elevation of three health and wellbeing measures to front page signals significance and increases salience
Quick, at a glance, simple forecast information – with more detail to be explored as the user wishes
Upfront single-metric summary creates opportunity for a more detailed forecast
While some happy to swipe (V2) others want scroll view (V4)
Good visual appeal: Large graphic sun and temperature looks clean and contemporary
Increasing prominence of wellbeing forecasts raises salience
and engages interest
Elevation of three health and wellbeing measures to front page signals significance and increases salience
Quick, at a glance, simple forecast information – with more detail to be explored as the user wishes
Upfront single-metric summary creates opportunity for a more detailed forecast
While some happy to swipe (V2) others want scroll view (V4)
Good visual appeal: Large graphic sun and temperature looks clean and contemporary
Increasing prominence of wellbeing forecasts raises salience
and engages interest
Elevation of three health and wellbeing measures to front page signals significance and increases salience
Quick, at a glance, simple forecast information – with more detail to be explored as the user wishes
Upfront single-metric summary creates opportunity for a more detailed forecast
While some happy to swipe (V2) others want scroll view (V4)
Good visual appeal: Large graphic sun and temperature looks clean and contemporary
Increasing prominence of wellbeing forecasts raises salience
and engages interest
Elevation of three health and wellbeing measures to front page signals significance and increases salience
Quick, at a glance, simple forecast information – with more detail to be explored as the user wishes
Upfront single-metric summary creates opportunity for a more detailed forecast
While some happy to swipe (V2) others want scroll view (V4)
Good visual appeal: Large graphic sun and temperature looks clean and contemporary
Increasing prominence of wellbeing forecasts raises salience
and engages interest
Elevation of three health and wellbeing measures to front page signals significance and increases salience
Quick, at a glance, simple forecast information – with more detail to be explored as the user wishes
Upfront single-metric summary creates opportunity for a more detailed forecast
While some happy to swipe (V2) others want scroll view (V4)
Good visual appeal: Large graphic sun and temperature looks clean and contemporary
Important to allow quick access to detailed Heath and wellbeing forecasts
Preference for advice to be presented and to sit above specific forecast
Advice copy needs to be short and directional and friendly
Do not know that this information is useful until they see it
Important to allow quick access to detailed Heath and wellbeing forecasts
Preference for advice to be presented and to sit above specific forecast
Advice copy needs to be short and directional and friendly
Do not know that this information is useful until they see it
Important to allow quick access to detailed Heath and wellbeing forecasts
Preference for advice to be presented and to sit above specific forecast
Advice copy needs to be short and directional and friendly
Do not know that this information is useful until they see it
Important to allow quick access to detailed Heath and wellbeing forecasts
Preference for advice to be presented and to sit above specific forecast
Advice copy needs to be short and directional and friendly
Do not know that this information is useful until they see it
Important to allow quick access to detailed Heath and wellbeing forecasts
Preference for advice to be presented and to sit above specific forecast
Advice copy needs to be short and directional and friendly
Do not know that this information is useful until they see it
Dials deliver appealing at-a-glance read
Visually engaging – dynamic, modern & contemporary
Bar scales and dials both accepted, with preference emerging for dials
4 Bar scales can look flat and basic by comparison
Dials deliver appealing at-a-glance read
Visually engaging – dynamic, modern & contemporary
Bar scales and dials both accepted, with preference emerging for dials
4 Bar scales can look flat and basic by comparison
Dials deliver appealing at-a-glance read
Visually engaging – dynamic, modern & contemporary
Bar scales and dials both accepted, with preference emerging for dials
4 Bar scales can look flat and basic by comparison
Dials deliver appealing at-a-glance read
Visually engaging – dynamic, modern & contemporary
Bar scales and dials both accepted, with preference emerging for dials
4 Bar scales can look flat and basic by comparison
Dials deliver appealing at-a-glance read
Visually engaging – dynamic, modern & contemporary
Bar scales and dials both accepted, with preference emerging for dials
4 Bar scales can look flat and basic by comparison
Importance to include summary of Heath and wellbeing forecasts
All designs bring H&W measures to top – welcomed as raises engagement
V2 and V3 also benefit from a clearer and more visually engaging summary; consistently preferred over V1
V2 Strengths: many prefer to see the combination of daily weather, weekly weather with H&W measures
V3 Strengths: as V2 but even more prominence through dials and ‘Your health’ packaging which gives rationale
Importance to include summary of Heath and wellbeing forecasts
All designs bring H&W measures to top – welcomed as raises engagement
V2 and V3 also benefit from a clearer and more visually engaging summary; consistently preferred over V1
V2 Strengths: many prefer to see the combination of daily weather, weekly weather with H&W measures
V3 Strengths: as V2 but even more prominence through dials and ‘Your health’ packaging which gives rationale
Importance to include summary of Heath and wellbeing forecasts
All designs bring H&W measures to top – welcomed as raises engagement
V2 and V3 also benefit from a clearer and more visually engaging summary; consistently preferred over V1
V2 Strengths: many prefer to see the combination of daily weather, weekly weather with H&W measures
V3 Strengths: as V2 but even more prominence through dials and ‘Your health’ packaging which gives rationale
Importance to include summary of Heath and wellbeing forecasts
All designs bring H&W measures to top – welcomed as raises engagement
V2 and V3 also benefit from a clearer and more visually engaging summary; consistently preferred over V1
V2 Strengths: many prefer to see the combination of daily weather, weekly weather with H&W measures
V3 Strengths: as V2 but even more prominence through dials and ‘Your health’ packaging which gives rationale
Importance to include summary of Heath and wellbeing forecasts
All designs bring H&W measures to top – welcomed as raises engagement
V2 and V3 also benefit from a clearer and more visually engaging summary; consistently preferred over V1
V2 Strengths: many prefer to see the combination of daily weather, weekly weather with H&W measures
V3 Strengths: as V2 but even more prominence through dials and ‘Your health’ packaging which gives rationale
Final design concept
In our exploration of health and well-being, we've distilled our insights into a final concept. Through user feedback, we've emphasized the significance of accessibility, usability, and a supportive tone. The concept prioritises what was learnt into a user-centric design delivering trustworthy health information, empowering individuals to make informed decisions with confidence.
Final design concept
In our exploration of health and well-being, we've distilled our insights into a final concept. Through user feedback, we've emphasized the significance of accessibility, usability, and a supportive tone. The concept prioritises what was learnt into a user-centric design delivering trustworthy health information, empowering individuals to make informed decisions with confidence.
Final design concept
In our exploration of health and well-being, we've distilled our insights into a final concept. Through user feedback, we've emphasized the significance of accessibility, usability, and a supportive tone. The concept prioritises what was learnt into a user-centric design delivering trustworthy health information, empowering individuals to make informed decisions with confidence.
Final design concept
In our exploration of health and well-being, we've distilled our insights into a final concept. Through user feedback, we've emphasized the significance of accessibility, usability, and a supportive tone. The concept prioritises what was learnt into a user-centric design delivering trustworthy health information, empowering individuals to make informed decisions with confidence.
Final design concept
In our exploration of health and well-being, we've distilled our insights into a final concept. Through user feedback, we've emphasized the significance of accessibility, usability, and a supportive tone. The concept prioritises what was learnt into a user-centric design delivering trustworthy health information, empowering individuals to make informed decisions with confidence.
What have we learnt regarding health and wellbeing into a final concept?
What have we learnt regarding health and wellbeing into a final concept?
What have we learnt regarding health and wellbeing into a final concept?
What have we learnt regarding health and wellbeing into a final concept?
What have we learnt regarding health and wellbeing into a final concept?
Users have reiterated their preference at having weather data progressively disclosed through an at a glance summary followed by a more in-depth explanation.
Customisation
In response to user’s feedback, the option to customise how data is presented has been added through the gear icon.
Weather forecast timestamp
An introductory line stating the weather summary is for the next hour only, prevents any potential confusion in thinking the summary forecast is for the entire day.
Users have reiterated their preference at having weather data progressively disclosed through an at a glance summary followed by a more in-depth explanation.
Customisation
In response to user’s feedback, the option to customise how data is presented has been added through the gear icon.
Weather forecast timestamp
An introductory line stating the weather summary is for the next hour only, prevents any potential confusion in thinking the summary forecast is for the entire day.
Users have reiterated their preference at having weather data progressively disclosed through an at a glance summary followed by a more in-depth explanation.
Customisation
In response to user’s feedback, the option to customise how data is presented has been added through the gear icon.
Weather forecast timestamp
An introductory line stating the weather summary is for the next hour only, prevents any potential confusion in thinking the summary forecast is for the entire day.
Users have reiterated their preference at having weather data progressively disclosed through an at a glance summary followed by a more in-depth explanation.
Customisation
In response to user’s feedback, the option to customise how data is presented has been added through the gear icon.
Weather forecast timestamp
An introductory line stating the weather summary is for the next hour only, prevents any potential confusion in thinking the summary forecast is for the entire day.
Users have reiterated their preference at having weather data progressively disclosed through an at a glance summary followed by a more in-depth explanation.
Customisation
In response to user’s feedback, the option to customise how data is presented has been added through the gear icon.
Weather forecast timestamp
An introductory line stating the weather summary is for the next hour only, prevents any potential confusion in thinking the summary forecast is for the entire day.
Users showed a keen interest in having the three metrics prominently displayed. Provoking curiosity and recognition in their significance for daily life.
Information hierarchy
We found success when full data was provided as short, actionable advice after the summary. With any nice to know or deep dive information provided through text links using creative wording not just via a ‘find out more’ button.
Users showed a keen interest in having the three metrics prominently displayed. Provoking curiosity and recognition in their significance for daily life.
Information hierarchy
We found success when full data was provided as short, actionable advice after the summary. With any nice to know or deep dive information provided through text links using creative wording not just via a ‘find out more’ button.
Users showed a keen interest in having the three metrics prominently displayed. Provoking curiosity and recognition in their significance for daily life.
Information hierarchy
We found success when full data was provided as short, actionable advice after the summary. With any nice to know or deep dive information provided through text links using creative wording not just via a ‘find out more’ button.
Users showed a keen interest in having the three metrics prominently displayed. Provoking curiosity and recognition in their significance for daily life.
Information hierarchy
We found success when full data was provided as short, actionable advice after the summary. With any nice to know or deep dive information provided through text links using creative wording not just via a ‘find out more’ button.
Users showed a keen interest in having the three metrics prominently displayed. Provoking curiosity and recognition in their significance for daily life.
Information hierarchy
We found success when full data was provided as short, actionable advice after the summary. With any nice to know or deep dive information provided through text links using creative wording not just via a ‘find out more’ button.
The pain point was identified where users were overwhelmed to decode the navigation system.
Too much data in one section caused user friction to reach their end goal. As such many users preferred a larger summary section on the website version with a quick snapshot of the next few days ahead.
The pain point was identified where users were overwhelmed to decode the navigation system.
Too much data in one section caused user friction to reach their end goal. As such many users preferred a larger summary section on the website version with a quick snapshot of the next few days ahead.
The pain point was identified where users were overwhelmed to decode the navigation system.
Too much data in one section caused user friction to reach their end goal. As such many users preferred a larger summary section on the website version with a quick snapshot of the next few days ahead.
The pain point was identified where users were overwhelmed to decode the navigation system.
Too much data in one section caused user friction to reach their end goal. As such many users preferred a larger summary section on the website version with a quick snapshot of the next few days ahead.
The pain point was identified where users were overwhelmed to decode the navigation system.
Too much data in one section caused user friction to reach their end goal. As such many users preferred a larger summary section on the website version with a quick snapshot of the next few days ahead.
Phase 3
Key learnings and recommendations
This was a heavy research role where I had to emphasise the importance of the user experience (UX) with respect to user behaviour research. Leading a more collaborative method between both research models proved fruitful. The final concept presented to the Met Office met the concerns raised but going back to the project objectives we concluded this was still only half the solution and forecasts alone will not help people thrive. The forecasts would need to be supported by broader comms to ensure that the public has the information they need and are prompted to look for it. Greater messaging and content delivery will provide the desired saliency to the wider public.
Phase 3
Key learnings and recommendations
This was a heavy research role where I had to emphasise the importance of the user experience (UX) with respect to user behaviour research. Leading a more collaborative method between both research models proved fruitful. The final concept presented to the Met Office met the concerns raised but going back to the project objectives we concluded this was still only half the solution and forecasts alone will not help people thrive. The forecasts would need to be supported by broader comms to ensure that the public has the information they need and are prompted to look for it. Greater messaging and content delivery will provide the desired saliency to the wider public.
Phase 3
Key learnings and recommendations
This was a heavy research role where I had to emphasise the importance of the user experience (UX) with respect to user behaviour research. Leading a more collaborative method between both research models proved fruitful. The final concept presented to the Met Office met the concerns raised but going back to the project objectives we concluded this was still only half the solution and forecasts alone will not help people thrive. The forecasts would need to be supported by broader comms to ensure that the public has the information they need and are prompted to look for it. Greater messaging and content delivery will provide the desired saliency to the wider public.
Phase 3
Key learnings and recommendations
This was a heavy research role where I had to emphasise the importance of the user experience (UX) with respect to user behaviour research. Leading a more collaborative method between both research models proved fruitful. The final concept presented to the Met Office met the concerns raised but going back to the project objectives we concluded this was still only half the solution and forecasts alone will not help people thrive. The forecasts would need to be supported by broader comms to ensure that the public has the information they need and are prompted to look for it. Greater messaging and content delivery will provide the desired saliency to the wider public.
Phase 3
Key learnings and recommendations
This was a heavy research role where I had to emphasise the importance of the user experience (UX) with respect to user behaviour research. Leading a more collaborative method between both research models proved fruitful. The final concept presented to the Met Office met the concerns raised but going back to the project objectives we concluded this was still only half the solution and forecasts alone will not help people thrive. The forecasts would need to be supported by broader comms to ensure that the public has the information they need and are prompted to look for it. Greater messaging and content delivery will provide the desired saliency to the wider public.
