VCP
The Vaccine Confidence Project
VCP
The Vaccine Confidence Project
VCP
The Vaccine Confidence Project
VCP
The Vaccine Confidence Project
VCP
The Vaccine Confidence Project
Project overview
The Vaccine Confidence Project (VCP) is dedicated to continuously monitoring public confidence in immunisation programs globally. To effectively fulfil this mission, it became evident with new content, a comprehensive overhaul of the digital presence was necessary. This encompassed not only enhancing user experience and interface design of the current website but also revitalising the VCP branding to better resonate with the diverse audience.
Project overview
The Vaccine Confidence Project (VCP) is dedicated to continuously monitoring public confidence in immunisation programs globally. To effectively fulfil this mission, it became evident with new content, a comprehensive overhaul of the digital presence was necessary. This encompassed not only enhancing user experience and interface design of the current website but also revitalising the VCP branding to better resonate with the diverse audience.
Project overview
The Vaccine Confidence Project (VCP) is dedicated to continuously monitoring public confidence in immunisation programs globally. To effectively fulfil this mission, it became evident with new content, a comprehensive overhaul of the digital presence was necessary. This encompassed not only enhancing user experience and interface design of the current website but also revitalising the VCP branding to better resonate with the diverse audience.
Project overview
The Vaccine Confidence Project (VCP) is dedicated to continuously monitoring public confidence in immunisation programs globally. To effectively fulfil this mission, it became evident with new content, a comprehensive overhaul of the digital presence was necessary. This encompassed not only enhancing user experience and interface design of the current website but also revitalising the VCP branding to better resonate with the diverse audience.
Project overview
The Vaccine Confidence Project (VCP) is dedicated to continuously monitoring public confidence in immunisation programs globally. To effectively fulfil this mission, it became evident with new content, a comprehensive overhaul of the digital presence was necessary. This encompassed not only enhancing user experience and interface design of the current website but also revitalising the VCP branding to better resonate with the diverse audience.



My role
As the sole product designer for the project, I led the design of the VCP website, digital branding and design system.
Responsibilities included:
Develop and test new propositions to build the sitemap and all wireframes
Deliver high-quality design prototypes
Evolve the digital brand identity and design system
My role
As the sole product designer for the project, I led the design of the VCP website, digital branding and design system.
Responsibilities included:
Develop and test new propositions to build the sitemap and all wireframes
Deliver high-quality design prototypes
Evolve the digital brand identity and design system
My role
As the sole product designer for the project, I led the design of the VCP website, digital branding and design system.
Responsibilities included:
Develop and test new propositions to build the sitemap and all wireframes
Deliver high-quality design prototypes
Evolve the digital brand identity and design system
My role
As the sole product designer for the project, I led the design of the VCP website, digital branding and design system.
Responsibilities included:
Develop and test new propositions to build the sitemap and all wireframes
Deliver high-quality design prototypes
Evolve the digital brand identity and design system
My role
As the sole product designer for the project, I led the design of the VCP website, digital branding and design system.
Responsibilities included:
Develop and test new propositions to build the sitemap and all wireframes
Deliver high-quality design prototypes
Evolve the digital brand identity and design system






Interested to find out more?
Read the whole process below
Interested to find out more?
Read the whole process below
Interested to find out more?
Read the whole process below
Interested to find out more?
Read the whole process below
Interested to find out more?
Read the whole process below
The problem
The purpose of the Vaccine Confidence Project (VCP) is to monitor the public confidence in immunisation programmes by:
Building an information system for early detection of public concerns around vaccines
Providing analysis and guidance for early response and engagement with the public to ensure sustained confidence in vaccines and immunisation
Applying a diagnostic tool to data collected to determine the risk level of public concerns in terms of their potential to disrupt vaccine programmes
The problem
The purpose of the Vaccine Confidence Project (VCP) is to monitor the public confidence in immunisation programmes by:
Building an information system for early detection of public concerns around vaccines
Providing analysis and guidance for early response and engagement with the public to ensure sustained confidence in vaccines and immunisation
Applying a diagnostic tool to data collected to determine the risk level of public concerns in terms of their potential to disrupt vaccine programmes
The problem
The purpose of the Vaccine Confidence Project (VCP) is to monitor the public confidence in immunisation programmes by:
Building an information system for early detection of public concerns around vaccines
Providing analysis and guidance for early response and engagement with the public to ensure sustained confidence in vaccines and immunisation
Applying a diagnostic tool to data collected to determine the risk level of public concerns in terms of their potential to disrupt vaccine programmes
The problem
The purpose of the Vaccine Confidence Project (VCP) is to monitor the public confidence in immunisation programmes by:
Building an information system for early detection of public concerns around vaccines
Providing analysis and guidance for early response and engagement with the public to ensure sustained confidence in vaccines and immunisation
Applying a diagnostic tool to data collected to determine the risk level of public concerns in terms of their potential to disrupt vaccine programmes
The problem
The purpose of the Vaccine Confidence Project (VCP) is to monitor the public confidence in immunisation programmes by:
Building an information system for early detection of public concerns around vaccines
Providing analysis and guidance for early response and engagement with the public to ensure sustained confidence in vaccines and immunisation
Applying a diagnostic tool to data collected to determine the risk level of public concerns in terms of their potential to disrupt vaccine programmes


Quick from the start
Upon joining the project, my primary role was to expedite the UI turnaround and establish the VCP design system based on the insights obtained by an external research team during the initial discovery phase sharing preliminary sitemaps and mockups. However, to ensure a cohesive approach it’s always important to not just quickly start wireframing, and to take a step back to understand both the client’s objectives and user goals as well as the content.
Quick from the start
Upon joining the project, my primary role was to expedite the UI turnaround and establish the VCP design system based on the insights obtained by an external research team during the initial discovery phase sharing preliminary sitemaps and mockups. However, to ensure a cohesive approach it’s always important to not just quickly start wireframing, and to take a step back to understand both the client’s objectives and user goals as well as the content.
Quick from the start
Upon joining the project, my primary role was to expedite the UI turnaround and establish the VCP design system based on the insights obtained by an external research team during the initial discovery phase sharing preliminary sitemaps and mockups. However, to ensure a cohesive approach it’s always important to not just quickly start wireframing, and to take a step back to understand both the client’s objectives and user goals as well as the content.
Quick from the start
Upon joining the project, my primary role was to expedite the UI turnaround and establish the VCP design system based on the insights obtained by an external research team during the initial discovery phase sharing preliminary sitemaps and mockups. However, to ensure a cohesive approach it’s always important to not just quickly start wireframing, and to take a step back to understand both the client’s objectives and user goals as well as the content.
Quick from the start
Upon joining the project, my primary role was to expedite the UI turnaround and establish the VCP design system based on the insights obtained by an external research team during the initial discovery phase sharing preliminary sitemaps and mockups. However, to ensure a cohesive approach it’s always important to not just quickly start wireframing, and to take a step back to understand both the client’s objectives and user goals as well as the content.
User research
User research
User research
User research
User research
Going through the content
The project's first step involved collaborating closely with the VCP team through all the content. This encompassed collecting and organising content related to different projects and business goals such as immunisation programmes, statistical data, and the VCP themselves to name a few. Through comprehensive discussions and analyses, I was able to structure the content into individual pages, ensuring intuitive navigation and meaningful user engagement across the website, all while aligning closely with the client's objectives and user goals.
Going through the content
The project's first step involved collaborating closely with the VCP team through all the content. This encompassed collecting and organising content related to different projects and business goals such as immunisation programmes, statistical data, and the VCP themselves to name a few. Through comprehensive discussions and analyses, I was able to structure the content into individual pages, ensuring intuitive navigation and meaningful user engagement across the website, all while aligning closely with the client's objectives and user goals.
Going through the content
The project's first step involved collaborating closely with the VCP team through all the content. This encompassed collecting and organising content related to different projects and business goals such as immunisation programmes, statistical data, and the VCP themselves to name a few. Through comprehensive discussions and analyses, I was able to structure the content into individual pages, ensuring intuitive navigation and meaningful user engagement across the website, all while aligning closely with the client's objectives and user goals.
Going through the content
The project's first step involved collaborating closely with the VCP team through all the content. This encompassed collecting and organising content related to different projects and business goals such as immunisation programmes, statistical data, and the VCP themselves to name a few. Through comprehensive discussions and analyses, I was able to structure the content into individual pages, ensuring intuitive navigation and meaningful user engagement across the website, all while aligning closely with the client's objectives and user goals.
Going through the content
The project's first step involved collaborating closely with the VCP team through all the content. This encompassed collecting and organising content related to different projects and business goals such as immunisation programmes, statistical data, and the VCP themselves to name a few. Through comprehensive discussions and analyses, I was able to structure the content into individual pages, ensuring intuitive navigation and meaningful user engagement across the website, all while aligning closely with the client's objectives and user goals.
User insights
We dove into the research team's findings to figure out who the Vaccine Confidence Project (VCP) is for. We learned a lot about what the target audience wants and how they behave. This helped us understand who we're talking to and create specific plans to reach and connect with them effectively.
User insights
We dove into the research team's findings to figure out who the Vaccine Confidence Project (VCP) is for. We learned a lot about what the target audience wants and how they behave. This helped us understand who we're talking to and create specific plans to reach and connect with them effectively.
User insights
We dove into the research team's findings to figure out who the Vaccine Confidence Project (VCP) is for. We learned a lot about what the target audience wants and how they behave. This helped us understand who we're talking to and create specific plans to reach and connect with them effectively.
User insights
We dove into the research team's findings to figure out who the Vaccine Confidence Project (VCP) is for. We learned a lot about what the target audience wants and how they behave. This helped us understand who we're talking to and create specific plans to reach and connect with them effectively.
User insights
We dove into the research team's findings to figure out who the Vaccine Confidence Project (VCP) is for. We learned a lot about what the target audience wants and how they behave. This helped us understand who we're talking to and create specific plans to reach and connect with them effectively.





User interface
User interface
User interface
User interface
User interface
Data to design
During this critical phase, deciphering the data into user flows and subsequent wireframes. My approach always came back to prioritising clear value to users while ensuring alignment with the company's overarching goals. Particularly for the VCP website, managing information overload was and continued to be paramount. Upholding this delicate balance between data and design was key to fostering a seamless and engaging user experience.
Data to design
During this critical phase, deciphering the data into user flows and subsequent wireframes. My approach always came back to prioritising clear value to users while ensuring alignment with the company's overarching goals. Particularly for the VCP website, managing information overload was and continued to be paramount. Upholding this delicate balance between data and design was key to fostering a seamless and engaging user experience.
Data to design
During this critical phase, deciphering the data into user flows and subsequent wireframes. My approach always came back to prioritising clear value to users while ensuring alignment with the company's overarching goals. Particularly for the VCP website, managing information overload was and continued to be paramount. Upholding this delicate balance between data and design was key to fostering a seamless and engaging user experience.
Data to design
During this critical phase, deciphering the data into user flows and subsequent wireframes. My approach always came back to prioritising clear value to users while ensuring alignment with the company's overarching goals. Particularly for the VCP website, managing information overload was and continued to be paramount. Upholding this delicate balance between data and design was key to fostering a seamless and engaging user experience.
Data to design
During this critical phase, deciphering the data into user flows and subsequent wireframes. My approach always came back to prioritising clear value to users while ensuring alignment with the company's overarching goals. Particularly for the VCP website, managing information overload was and continued to be paramount. Upholding this delicate balance between data and design was key to fostering a seamless and engaging user experience.
Sitemap
By aligning the content structure with user needs and behaviours we were able to translate our research findings into a user-friendly sitemap, encouraging seamless navigation through the VCP website.
Sitemap
By aligning the content structure with user needs and behaviours we were able to translate our research findings into a user-friendly sitemap, encouraging seamless navigation through the VCP website.
Sitemap
By aligning the content structure with user needs and behaviours we were able to translate our research findings into a user-friendly sitemap, encouraging seamless navigation through the VCP website.
Sitemap
By aligning the content structure with user needs and behaviours we were able to translate our research findings into a user-friendly sitemap, encouraging seamless navigation through the VCP website.
Sitemap
By aligning the content structure with user needs and behaviours we were able to translate our research findings into a user-friendly sitemap, encouraging seamless navigation through the VCP website.





Wireframing
Representing this long-form content correctly was crucial to keep the user engaged with the VCP site. Apart from aesthetic imagery and colours, my own experience let me understand the importance of using intuitive nuances to allow already single-trial learning for this project. The use of patterns and repeating templates ensured the user relied on existing mental models to know how to interact with every new page despite any map or new infographic presented.
Wireframing
Representing this long-form content correctly was crucial to keep the user engaged with the VCP site. Apart from aesthetic imagery and colours, my own experience let me understand the importance of using intuitive nuances to allow already single-trial learning for this project. The use of patterns and repeating templates ensured the user relied on existing mental models to know how to interact with every new page despite any map or new infographic presented.
Wireframing
Representing this long-form content correctly was crucial to keep the user engaged with the VCP site. Apart from aesthetic imagery and colours, my own experience let me understand the importance of using intuitive nuances to allow already single-trial learning for this project. The use of patterns and repeating templates ensured the user relied on existing mental models to know how to interact with every new page despite any map or new infographic presented.
Wireframing
Representing this long-form content correctly was crucial to keep the user engaged with the VCP site. Apart from aesthetic imagery and colours, my own experience let me understand the importance of using intuitive nuances to allow already single-trial learning for this project. The use of patterns and repeating templates ensured the user relied on existing mental models to know how to interact with every new page despite any map or new infographic presented.
Wireframing
Representing this long-form content correctly was crucial to keep the user engaged with the VCP site. Apart from aesthetic imagery and colours, my own experience let me understand the importance of using intuitive nuances to allow already single-trial learning for this project. The use of patterns and repeating templates ensured the user relied on existing mental models to know how to interact with every new page despite any map or new infographic presented.





Design system
Design system
Design system
Design system
Design system
One source of truth
Inconsistencies in the existing web design led to a confusing and frustrating experience for users with various friction points raised during the initial discovery phase. Luckily much of the current content and real data was to be repurposed minimising the reliance on what if statements for future design elements for example, what if the card title goes over three lines or has multiple links.
One source of truth
Inconsistencies in the existing web design led to a confusing and frustrating experience for users with various friction points raised during the initial discovery phase. Luckily much of the current content and real data was to be repurposed minimising the reliance on what if statements for future design elements for example, what if the card title goes over three lines or has multiple links.
One source of truth
Inconsistencies in the existing web design led to a confusing and frustrating experience for users with various friction points raised during the initial discovery phase. Luckily much of the current content and real data was to be repurposed minimising the reliance on what if statements for future design elements for example, what if the card title goes over three lines or has multiple links.
One source of truth
Inconsistencies in the existing web design led to a confusing and frustrating experience for users with various friction points raised during the initial discovery phase. Luckily much of the current content and real data was to be repurposed minimising the reliance on what if statements for future design elements for example, what if the card title goes over three lines or has multiple links.
One source of truth
Inconsistencies in the existing web design led to a confusing and frustrating experience for users with various friction points raised during the initial discovery phase. Luckily much of the current content and real data was to be repurposed minimising the reliance on what if statements for future design elements for example, what if the card title goes over three lines or has multiple links.
Establishing the base structure
To ensure consistency, structure, and effective communication a comprehensive base was vital. A geometric font was chosen for its modern and clean aesthetic, enhancing legibility across various sizes. The colour palette strikes a balance between maturity and modernity, providing excellent contrast.
Establishing the base structure
To ensure consistency, structure, and effective communication a comprehensive base was vital. A geometric font was chosen for its modern and clean aesthetic, enhancing legibility across various sizes. The colour palette strikes a balance between maturity and modernity, providing excellent contrast.
Establishing the base structure
To ensure consistency, structure, and effective communication a comprehensive base was vital. A geometric font was chosen for its modern and clean aesthetic, enhancing legibility across various sizes. The colour palette strikes a balance between maturity and modernity, providing excellent contrast.
Establishing the base structure
To ensure consistency, structure, and effective communication a comprehensive base was vital. A geometric font was chosen for its modern and clean aesthetic, enhancing legibility across various sizes. The colour palette strikes a balance between maturity and modernity, providing excellent contrast.
Establishing the base structure
To ensure consistency, structure, and effective communication a comprehensive base was vital. A geometric font was chosen for its modern and clean aesthetic, enhancing legibility across various sizes. The colour palette strikes a balance between maturity and modernity, providing excellent contrast.





Next, I began on developing a set of adaptable components based on the principles of Atomic Design. Working with the developer team, we were able to agree on naming conventions and component organisation to make sure the Design System had a seamless integration.
Next, I began on developing a set of adaptable components based on the principles of Atomic Design. Working with the developer team, we were able to agree on naming conventions and component organisation to make sure the Design System had a seamless integration.
Next, I began on developing a set of adaptable components based on the principles of Atomic Design. Working with the developer team, we were able to agree on naming conventions and component organisation to make sure the Design System had a seamless integration.
Next, I began on developing a set of adaptable components based on the principles of Atomic Design. Working with the developer team, we were able to agree on naming conventions and component organisation to make sure the Design System had a seamless integration.
Next, I began on developing a set of adaptable components based on the principles of Atomic Design. Working with the developer team, we were able to agree on naming conventions and component organisation to make sure the Design System had a seamless integration.





Accessibility
A key requirement I had put forward was to improve the current level of accessibility. Working from the brand foundation I was able to include considerations such as:
Acceptable colour contrast across various backgrounds and interaction states
Appropriate font sizes and touch targets for mobile devices
Incorporating text labels alongside icons in mobile navigation
Maintaining consistency across layouts and similar UI elements
While there's undoubtedly room for improvement, navigating the balance between brand and accessibility it began the process to prioritise accessibility throughout our design process.
Accessibility
A key requirement I had put forward was to improve the current level of accessibility. Working from the brand foundation I was able to include considerations such as:
Acceptable colour contrast across various backgrounds and interaction states
Appropriate font sizes and touch targets for mobile devices
Incorporating text labels alongside icons in mobile navigation
Maintaining consistency across layouts and similar UI elements
While there's undoubtedly room for improvement, navigating the balance between brand and accessibility it began the process to prioritise accessibility throughout our design process.
Accessibility
A key requirement I had put forward was to improve the current level of accessibility. Working from the brand foundation I was able to include considerations such as:
Acceptable colour contrast across various backgrounds and interaction states
Appropriate font sizes and touch targets for mobile devices
Incorporating text labels alongside icons in mobile navigation
Maintaining consistency across layouts and similar UI elements
While there's undoubtedly room for improvement, navigating the balance between brand and accessibility it began the process to prioritise accessibility throughout our design process.
Accessibility
A key requirement I had put forward was to improve the current level of accessibility. Working from the brand foundation I was able to include considerations such as:
Acceptable colour contrast across various backgrounds and interaction states
Appropriate font sizes and touch targets for mobile devices
Incorporating text labels alongside icons in mobile navigation
Maintaining consistency across layouts and similar UI elements
While there's undoubtedly room for improvement, navigating the balance between brand and accessibility it began the process to prioritise accessibility throughout our design process.
Accessibility
A key requirement I had put forward was to improve the current level of accessibility. Working from the brand foundation I was able to include considerations such as:
Acceptable colour contrast across various backgrounds and interaction states
Appropriate font sizes and touch targets for mobile devices
Incorporating text labels alongside icons in mobile navigation
Maintaining consistency across layouts and similar UI elements
While there's undoubtedly room for improvement, navigating the balance between brand and accessibility it began the process to prioritise accessibility throughout our design process.





Collaboration with a remote team
The rationale and context for design decisions were regularly discussed with the wider team. However working in a remote setting it can be difficult to showcase behaviours, interactions, and updated states with continuous email chains or stand-ups.
As a result, Figma files featured contextual notes, documentation and visualisations of expected behaviours in static files. Additionally, when new components were introduced to the library, I linked screens to the component set, ensuring developers always had access to the source of truth.
Collaboration with a remote team
The rationale and context for design decisions were regularly discussed with the wider team. However working in a remote setting it can be difficult to showcase behaviours, interactions, and updated states with continuous email chains or stand-ups.
As a result, Figma files featured contextual notes, documentation and visualisations of expected behaviours in static files. Additionally, when new components were introduced to the library, I linked screens to the component set, ensuring developers always had access to the source of truth.
Collaboration with a remote team
The rationale and context for design decisions were regularly discussed with the wider team. However working in a remote setting it can be difficult to showcase behaviours, interactions, and updated states with continuous email chains or stand-ups.
As a result, Figma files featured contextual notes, documentation and visualisations of expected behaviours in static files. Additionally, when new components were introduced to the library, I linked screens to the component set, ensuring developers always had access to the source of truth.
Collaboration with a remote team
The rationale and context for design decisions were regularly discussed with the wider team. However working in a remote setting it can be difficult to showcase behaviours, interactions, and updated states with continuous email chains or stand-ups.
As a result, Figma files featured contextual notes, documentation and visualisations of expected behaviours in static files. Additionally, when new components were introduced to the library, I linked screens to the component set, ensuring developers always had access to the source of truth.
Collaboration with a remote team
The rationale and context for design decisions were regularly discussed with the wider team. However working in a remote setting it can be difficult to showcase behaviours, interactions, and updated states with continuous email chains or stand-ups.
As a result, Figma files featured contextual notes, documentation and visualisations of expected behaviours in static files. Additionally, when new components were introduced to the library, I linked screens to the component set, ensuring developers always had access to the source of truth.





Remote testing
Remote testing
Remote testing
Remote testing
Remote testing
We progressed from wireframes to initial designs, which were then tested by the VCP research team. This iterative process allowed us to refine and enhance the user experience, ensuring that the final product meets the needs and expectations of both users and stakeholders.
We progressed from wireframes to initial designs, which were then tested by the VCP research team. This iterative process allowed us to refine and enhance the user experience, ensuring that the final product meets the needs and expectations of both users and stakeholders.
We progressed from wireframes to initial designs, which were then tested by the VCP research team. This iterative process allowed us to refine and enhance the user experience, ensuring that the final product meets the needs and expectations of both users and stakeholders.
We progressed from wireframes to initial designs, which were then tested by the VCP research team. This iterative process allowed us to refine and enhance the user experience, ensuring that the final product meets the needs and expectations of both users and stakeholders.
We progressed from wireframes to initial designs, which were then tested by the VCP research team. This iterative process allowed us to refine and enhance the user experience, ensuring that the final product meets the needs and expectations of both users and stakeholders.





User analysis summary
User analysis summary
User analysis summary
User analysis summary

Emphasis on the simplicity improved the saliency of complex content
Selected user insights from testing
Colour photography had greater empathy with users
V3 design language preferred
Summary introductions needed before jumping into complex explanations
User journey needed refinement and lengthening in some cases
Positive feedback on infographics for mobile and desktop
Simple bar graphs preferred across all user groups in contrast to dashboards
Emphasis on the simplicity improved the saliency of complex content
Selected user insights from testing
Colour photography had greater empathy with users
V3 design language preferred
Summary introductions needed before jumping into complex explanations
User journey needed refinement and lengthening in some cases
Positive feedback on infographics for mobile and desktop
Simple bar graphs preferred across all user groups in contrast to dashboards
Emphasis on the simplicity improved the saliency of complex content
Selected user insights from testing
Colour photography had greater empathy with users
V3 design language preferred
Summary introductions needed before jumping into complex explanations
User journey needed refinement and lengthening in some cases
Positive feedback on infographics for mobile and desktop
Simple bar graphs preferred across all user groups in contrast to dashboards
Emphasis on the simplicity improved the saliency of complex content
Selected user insights from testing
Colour photography had greater empathy with users
V3 design language preferred
Summary introductions needed before jumping into complex explanations
User journey needed refinement and lengthening in some cases
Positive feedback on infographics for mobile and desktop
Simple bar graphs preferred across all user groups in contrast to dashboards
Results
Results
Results
Results
Results
The reimagined VCP website showcases a complete design overhaul, crafted to align with refreshed brand guidelines. Elevating the user experience, the site integrates intuitive navigation pathways and makes use of repetitive structures throughout the site to gradually disclose the vast amount of often complex material.
The reimagined VCP website showcases a complete design overhaul, crafted to align with refreshed brand guidelines. Elevating the user experience, the site integrates intuitive navigation pathways and makes use of repetitive structures throughout the site to gradually disclose the vast amount of often complex material.
The reimagined VCP website showcases a complete design overhaul, crafted to align with refreshed brand guidelines. Elevating the user experience, the site integrates intuitive navigation pathways and makes use of repetitive structures throughout the site to gradually disclose the vast amount of often complex material.
The reimagined VCP website showcases a complete design overhaul, crafted to align with refreshed brand guidelines. Elevating the user experience, the site integrates intuitive navigation pathways and makes use of repetitive structures throughout the site to gradually disclose the vast amount of often complex material.
The reimagined VCP website showcases a complete design overhaul, crafted to align with refreshed brand guidelines. Elevating the user experience, the site integrates intuitive navigation pathways and makes use of repetitive structures throughout the site to gradually disclose the vast amount of often complex material.





Key learnings
Key learnings
Key learnings
Key learnings
Key learnings
Throughout the project, several key learnings emerged, firstly, defining clear objectives was crucial. Amidst the complexities of the project establishing clear communication channels was vital to wade through the existing and new content to be presented.
Secondly, exactly how that content was presented. Data validation through testing helped to push forward a simpler infographic design. Previous ideas perceived the scientific community to appreciate all the data at once in a grand dashboard of information but the targeted audiences reacted positively to progressively disclosing the data using select visual representations. Without validation, we would have continued the same.
Throughout the project, several key learnings emerged, firstly, defining clear objectives was crucial. Amidst the complexities of the project establishing clear communication channels was vital to wade through the existing and new content to be presented.
Secondly, exactly how that content was presented. Data validation through testing helped to push forward a simpler infographic design. Previous ideas perceived the scientific community to appreciate all the data at once in a grand dashboard of information but the targeted audiences reacted positively to progressively disclosing the data using select visual representations. Without validation, we would have continued the same.
Throughout the project, several key learnings emerged, firstly, defining clear objectives was crucial. Amidst the complexities of the project establishing clear communication channels was vital to wade through the existing and new content to be presented.
Secondly, exactly how that content was presented. Data validation through testing helped to push forward a simpler infographic design. Previous ideas perceived the scientific community to appreciate all the data at once in a grand dashboard of information but the targeted audiences reacted positively to progressively disclosing the data using select visual representations. Without validation, we would have continued the same.
Throughout the project, several key learnings emerged, firstly, defining clear objectives was crucial. Amidst the complexities of the project establishing clear communication channels was vital to wade through the existing and new content to be presented.
Secondly, exactly how that content was presented. Data validation through testing helped to push forward a simpler infographic design. Previous ideas perceived the scientific community to appreciate all the data at once in a grand dashboard of information but the targeted audiences reacted positively to progressively disclosing the data using select visual representations. Without validation, we would have continued the same.
Throughout the project, several key learnings emerged, firstly, defining clear objectives was crucial. Amidst the complexities of the project establishing clear communication channels was vital to wade through the existing and new content to be presented.
Secondly, exactly how that content was presented. Data validation through testing helped to push forward a simpler infographic design. Previous ideas perceived the scientific community to appreciate all the data at once in a grand dashboard of information but the targeted audiences reacted positively to progressively disclosing the data using select visual representations. Without validation, we would have continued the same.